A new path for art and creativity.
We build connections and guide ideas toward success. By your side, from vision to career.
We have collaborated with
Our projects
Every artist and every cultural organization has a unique journey.
These are some of the projects we have developed together with the artists and cultural spaces we support.
01
Illustration · Group Exhibition · Dialogue
Polifonie. From the Humanism of Giorgio Vasari to Contemporary Languages
Vasari · Dalí · Chagall · Kokoschka · Fiume · De Stefano · Ballof · Di Bella · Pucci · Paolucci · Rea · Seitzinger
Sacrestia del Vasari, MUDD, Naples
NOTE
Polifonie is an exhibition project conceived by New Art Way and developed in collaboration with MUDD, Fondazione Napoli C’entro, and Galleria delle Arti in Rome.
Bringing together works by Giorgio Vasari, twentieth-century masters such as Salvador Dalí and Marc Chagall, alongside six contemporary illustrators, the exhibition explores the Bible as one of the most widely read, illustrated, and reinterpreted texts in Western history. By placing these works in dialogue, Polyphonies traces more than five centuries of artistic practices, visual languages, and interpretations.
02
Galleries · Contemporary Art · Culture
roma gallery weekend 2026
Social Media Content Creation & Video Production
30+ galleries, Rome
NOTE
For Roma Gallery Weekend, we developed the project’s communication strategy and oversaw its operational coordination, shaping its identity, producing editorial and visual content, and leading promotional activities to strengthen the dialogue between galleries and the public.
03
Photography · Environment · Sustainability
Sip of Earth
Solo exhibition — Stefano Lotumolo
FAO e Galleria La Nuvola, Rome
NOTE
An exhibition created on the occasion of World Soil Day, in dialogue with the FAO and the Global Soil Partnership. Un project that combines photography, environment, and sustainability through images that narrate the relationship between man, earth, and food.
CORE SERVICES
ARE YOU AN ARTIST OR A CULTURAL INSTITUTION?
We support galleries, museums, foundations, and creatives with strategic solutions to expand their audience and launch impactful collaborations within the contemporary scene.
Partnership & Brand
We build and coordinate strategic partnerships between creatives, brands, and cultural organizations, fostering meaningful connections and new opportunities.
Video & Photo Prod.
We create photography and video content designed to tell the stories of projects, exhibitions, events, and artists through a contemporary perspective.
Storytelling & Presence
Art deserves to be shared. We shape your digital identity to communicate the value of your work and connect it with the right audience.
OUR METHOD
Shape and structure your artistic journey.
We operate across four core levels to cover every aspect of your career, transforming your research into a solid positioning.
01
Create
Identity & Artistic Practice
We support you in defining your signature style. Together, we build a solid and coherent portfolio that tells the story of who you truly are.
- Curatorship
- Art Direction
- Portfolio Review
02
Communicate
Storytelling & Presence
Art needs to be narrated. We develop your digital identity to convey the value of your research to the right audience.
- Digital Strategy
- Press Kit
- Storytelling
03
Grow
Management & Career
We transform your dedication into sustainability. We build the managerial framework to plan a long-term career.
- 1:1 Mentoring
- Open Calls & Residencies
- Institutional Relations
04
Exhibit
Exhibition & Placement
We bring you to the right venues, in front of the right audience. From concept to vernissage, we take care of every curatorial and exhibition aspect.
- Solo Exhibition
- Institutional Group Shows
- Artistic Direction
Chi siamo
The New Art Way team.
New Art Way – NAW was founded with the aim of establishing itself as an international benchmark for artists and cultural entities within an art system that is increasingly digitally oriented.
Our goal is to build a dynamic and contemporary reality capable of managing and promoting a roster of artists while supporting museums, galleries, foundations, and institutions in developing innovative projects. NAW offers managerial, organizational, and promotional support, creating connections between artists, brands, and cultural bodies to activate meaningful partnerships and contribute to the fostering of art and beauty.
Alessandro Wingfield
FOUNDER & MEDIA Director
Founder of Skyland Media. He has directed projects for Emirates, Nike, Netflix, and Adidas.
Bio
Alessandro Wingfield is a Media Producer and Director with international experience in video project management and production.
He graduated in Film and TV Production in London, where he co-founded Skyland Films and later Skyland Media alongside business partner Norman Tamkivi.
Alessandro and Skyland’s work is highly regarded by a wide range of global brands, including Emirates, Nike, Ikea, Adidas, Netflix, Pandora, Volvo, and many others. Additionally, Skyland is currently developing a TV series dedicated entirely to contemporary art and artists, alongside various film projects.
Tommaso Zijno
FOUNDER & Project Manager
FOUNDER & PROJECT MANAGER Art historian and marketer. Project Manager for the sculptor JAGO.
Bio
Tommaso Zijno is a Project & Artist Manager combining a background in the humanities with a marketing-driven vision.
After earning a degree in Art History and gaining experience in journalism and curating, he worked for several years as a content manager and copywriter for digital marketing agencies, including Pakira Partners. It was there he realized that art, communication, and entrepreneurship can seamlessly coexist, and that CREATIVITY is the most sought-after skill in today’s professional world.
Today, he serves as Project Manager for the renowned sculptor JAGO, focusing his energies on developing projects with a strong socio-cultural impact.
Irene Morreale
Academy & Communication Manager
Art historian and researcher. Specialized in contemporary art and museology.
Bio
Irene Morreale is an art historian, researcher, and media producer. Her work focuses on 19th and 20th-century art history and theory, with a particular emphasis on performance art in Italy and overseas, alongside the languages of Conceptual and Body Art.
In addition to her editorial background, she has worked as an art advisor and exhibition designer for several galleries in Rome.
Irene has long been involved in contemporary art archiving and is currently conducting research on decolonization and indigenization practices within contemporary museology.
She also serves as a media producer for various projects and events with Skyland Media and Think Cattleya.
Elena Biani
Content & SMM Manager
Art historian specializing in curatorial practice and the enhancement of cultural heritage.
Bio
Elena Biani (1996) is an art historian specializing in artistic documentation. She graduated with honors in Art History from Sapienza University of Rome and further developed her expertise in cataloguing and digitizing cultural heritage through training programs at MAXXI Museum and the School of Cultural Heritage and Activities Foundation.
In recent years, she has collaborated with the Capitoline Superintendence for Cultural Heritage, contributing to the updating of digital archives and the revision of the SIMART catalogue. She is currently an active member of Sa.L.A.D. – San Lorenzo Art District, where she coordinates the mapping of artists’ studios and independent art spaces, while also supporting the organization and communication of cultural events. Alongside these activities, she works as an independent curator.
Work with us
Let’s talk about your project.
Tell us your vision. Together, we will define the path to build.
We will get back to you within 48 hours to schedule a free introductory call.
FAQ
Contemporary Art, Cultural Communication and Professional Growth
How can NEW ART WAY help me as an artist?
NEW ART WAY helps emerging and established artists develop their identity, improve communication, build growth strategies and create concrete opportunities within the contemporary art world.
We support artists through:
• communication and social media
• artistic project management
• portfolio development and positioning
• content production
• exhibition and event organization
• strategic consulting
• networking and professional relationships
What is NEW ART WAY?
NEW ART WAY is a creative and cultural reality focused on contemporary art, cultural communication, education and the development of creative projects. We collaborate with artists, galleries, museums, festivals, institutions and brands, creating connections between art, storytelling and contemporary communication.
How do you promote an emerging artist?
Promoting an emerging artist requires building:
• a clear artistic identity
• a professional online presence
• coherent and recognizable content
• relationships with curators, galleries and institutions
• a long-term communication strategy
Today, artistic promotion happens both in the physical world (exhibitions, networking, open calls) and in the digital world (social media, video and storytelling).
NEW ART WAY helps artists build personalized strategies to increase visibility, credibility and professional opportunities.
How do you build an artist’s identity?
An artist’s identity is not only about the artworks, but also about the way an artist communicates, tells their story and positions themselves within the art system.
NEW ART WAY helps artists and creatives:
• define their language
• clarify their vision
• build a coherent narrative
• develop a professional image
• create authentic and contemporary content
How important are social media for artists?
Social media have become fundamental tools for the professional growth of contemporary artists. They allow artists to share their creative process, build a community and reach new audiences.
NEW ART WAY develops communication strategies and digital content specifically designed for the art and cultural sector.
How does cultural communication work?
Cultural communication helps make exhibitions, artistic projects and cultural events accessible and engaging.
It includes tools such as:
• social media
• video storytelling
• press office activities
• editorial content
• digital campaigns
• narrative strategies
The goal is not only to promote an event, but to create real connections between culture and audiences.
NEW ART WAY works with artists, galleries, festivals and institutions to develop contemporary cultural communication projects.
How do you organize a contemporary art exhibition?
Organizing an exhibition requires:
• a curatorial concept
• artwork selection
• exhibition design and installation
• communication strategy
• technical production
• audience management
• photo and video documentation
Every exhibition is both a narrative and spatial experience that must connect with the place and the audience.
NEW ART WAY follows exhibition projects from the initial concept through to final communication.
Is it possible to make a living from art today?
Yes, but today making a living from art requires skills that go beyond artistic production.
Communication, project development, professional relationships and economic sustainability have become essential aspects of a contemporary artist’s career.
NEW ART WAY was also created to help artists and creatives build more structured and sustainable professional paths.
How do you enter the contemporary art world?
To enter the contemporary art world, it is useful to:
• participate in exhibitions and open calls
• build a professional network
• attend cultural events
• develop an authentic artistic research
• create professional communication materials
Consistency over time is often more important than immediate visibility.
NEW ART WAY supports artists and creatives through consulting, cultural project development and communication strategies.
Testimonials
Who has already chosen NAW.
Collaborating with New Art Way has been a highly positive experience: a professional, attentive team open to dialogue with artists. The events are well-organized and offer a genuine opportunity to communicate one’s artistic message. A stimulating working relationship based on trust and the desire to create, opening doors to new collaborations and future adventures.
Stefano Lotumolo
Artist
My experience collaborating with New Art Way has been extremely positive. On the occasion of the ‘All You Can Trip’ exhibition, I witnessed a high level of competence, professionalism, and availability from the entire team, accompanied by authentic and constant enthusiasm. New Art Way has proven to be a solid curatorial resource and an effective support, as well as an attentive partner in the growth and affirmation of artists. Particular care is given to every aspect of the work: from design and staging to image curation and event communication, demonstrating a conscious valuation of both curatorial and artistic work.
Gemma Gulisano
Curator
Collaborating with an entity like New Art Way means becoming part of a team with deep values and strong humanity, where competence and professionalism merge with care and listening. The respect shown toward artists and the consistency of the proposed projects with the nature and identity of the gallery amplify my esteem for NAW. Ours is without a doubt a precious professional encounter that lays the foundation for an authentic and long-lasting collaboration.
Letizia Rossi
Gallerist at Galleria delle Arti, Rome
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